Black Gold

| Black Gold |

“Kali” the word used for a Goddess in Hindu Mythology, the word that describes women empowerment, the word that symbolises the defeat of evil by good ironically the same word is often used in Indian society to reduce a dark girl to a mere color. “Kali” translates into black or dark.

Kali is one of the first words that got etched in my mind while growing up. Being brought  up in Punjab, I came to know about  the notion how fair stands for beautiful and how kali means ugly. One of the memories of childhood I have is the kids calling me kali and not playing with me and my mom standing behind me at the gate while I sobbed and told her that I did not feel like playing. Raising a vulnerable dark child is one of the toughest jobs in a country like ours, where the colonial mentality still alive. It is not shocking at all why Fair & Lovely has been the number one selling cream for decades.

I was always asked if I was a Bengali or a South Indian when I was a kid, as I grew older I realised why those questions were asked to me. If you are dark girl, the society would make you feel inferior, it will treat you like someone who needs to be pitied on, someone who will be never enough because of her color. Had I not known better (thanks to my mom and aunt), I would have never been the person I am today.

I have seen bloggers say that they darken their pictures to look artsy. I have seen influencers tell their followers how Fair & Lovely is not a fairness cream. I have been told at my 12th class farewell by my best friend (thank god we are not friends anymore) how I should not have worn an Indian pink saree as it made me look darker. I had asked one of my friend to take my outfit picture and when I told her how the light wasn’t right (the picture was silhouette like to be honest) I was told that is what my complexion is.

It never really stops. Random “concerned” people keep advising you to haldi on your face, lemon juice on your knuckles and the list goes on. It is 2017 and women of color still face this every single day. The prejudice is so deep-rooted that it keeps growing.



But dark is beautiful.
Being dark is empowering.
Dark is not ugly.
You are not black.
You are Black Gold.

The notions of beauty in our country need to be changed. I feel empowered in the skin I am in and you should to.

Wearing gold jewelry by Amama loves

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Until Next Time

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